Integral PR is now Integral

The change in name and positioning marks the integrated communications advisory firm’s 20th year.

e4m by exchange4media Staff
Updated: Jan 25, 2017 1:52 PM
Integral PR is now Integral

Emphasizing its expansive range of services, Integral PR Services will now be known as Integral—a multi-industry, integrated communications advisory firm.  With the depth of services, experience, and capability, the firm wishes to reflect what it does—provide solutions, strategies, and counsel that is not just executed by its team across five cities but also drives value for a client.

The consultancy has also turned 20 as of January 21, 2017. Having started its journey two decades ago out of a single office in Delhi, the firm has grown into an award-winning consultancy in the past few years, with offices in Mumbai, Bengaluru, Hyderabad, and Kolkata. "Our journey of two decades has seen us expand our services, playing a greater role for businesses in India. As public affairs, advocacy, and digital continue to grow for us, our depth of experience, we felt, is now underlined by how we engage with multi-constituencies. Hence, we wish to be known as an ‘Integrated Communications Advisory’," says Sujay Mehdudia, CEO, Integral. “Today, clients just don’t want agents or agencies, they want roadmaps and strategies that define and redefine reputation while creating value that is tangible,” points out Mehdudia.

Integral has consistently been in the top 250 firms in the world as per the ICCO and Holmes Report world rankings. The Holmes Report ranked the firm at 12 (weighted score) in the ‘Global Creative Index’ in 2016. Since 2012, it has won multiple awards and certificates in the regions of India, South Asia, and Asia Pacific, for reputation management, issues and crisis, public affairs, technology, and media relations, covering every major award platform of SABRE India, SABRE South Asia, IPRCCA, SABRE Asia Pacific, Fulcrum Awards, and PR Week. In 2013, it was shortlisted amongst three for Advocacy Agency of the Year (Holmes Report, Asia Pacific).

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