Idea rallies ‘Live Tribe’ to bring about a positive change in India

Rannvijay Singh, Karanvir Bora, and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

e4m by exchange4media Staff
Updated: Mar 7, 2019 2:00 PM
vodafone idea

Taking the Idea 4G – India Ka Live Network campaign forward, brand Idea has started a new movement mobilising people on social media to bring about a positive change in India.

The brand is urging people to use the power of Live video on Idea 4G as a tool to change the behaviour of fellow citizens - the way it has showcased in its ongoing Television, Digital, and Outdoor ads. Idea 4G #IndiaKaLiveNetwork campaign is based on the insight that people are on their best behavior when they know they are being watched.

Hiding behind the veil of anonymity, people often display irresponsible behaviour, which gets immediately corrected when they know the world is watching them. Brand Idea is rallying a ‘Live Tribe’ of people on Facebook and Instagram who will be encouraged to start using their mobile phones to go live and capture videos of any irresponsible behavior with the objective of bringing about a positive change amongst Indians. Popular personalities including Rannvijay Singh Singha, Karanvir Bora and Varun Pruthi have joined hands with Idea as Captains of the Live Tribe.

Over the next few days, these celebrities will go live on their respective Instagram handles to spread awareness on a range of issues that are close to their heart.

Speaking about the campaign, Sunita Bangard, National Brand Head – Idea, Vodafone Idea Ltd. said, “Over the years, brand Idea has built a strong reputation of creating purposeful, conscientious campaigns that encourage change for the betterment of the society. Continuing with the theme, the new #IndiaKaLiveNetwork campaign highlights the power of streaming LIVE videos over Idea’s robust 4G network thereby driving a positive change in behaviour among citizens. We are hopeful that the Live Tribe of people will be further encouraged to use their mobile phones on Idea 4G and become change agents.”

The campaign begins on Idea’s Facebook page @idea with teasers going live on 5th March. The movement will be kickstarted by Rannvijay Singh followed by Karanvir Bora and Varun Pruthi. To join the Live Tribe, connect with Idea on facebook and the celebrities on Instagram. If you miss the live sessions, you can watch the recordings on facebook@idea.

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