Hyundai observes Road Safety Week 2019 with #BeTheBetterGuy campaign

#BeTheBetterGuy campaign promotes road safety practices in line with the government’s theme- ‘Sadak Suraksha –Jeevan Raksha’

by exchange4media Staff
Published - Feb 5, 2019 3:19 PM Updated: Feb 5, 2019 3:19 PM

Hyundai Motor India Ltd. (HMIL) has announced nationwide initiatives to spread road safety awareness during the road safety week from February 4th-February 10th, 2019. Under the umbrella of Hyundai’s ‘Safe Move’, the campaign is aimed at creating a positive change in the society and inspire people to adhere to traffic rules for their own safety and that of others on road.

To reach out to masses in a unique and interactive way, Hyundai Motor India launched the #BeTheBetterGuy campaign highlighting 7 key road safety practices during the Road Safety Week:

1. Don’t overspeed
2. Non-violation of traffic rules
3. Don’t use mobile phone while driving
4. Use seatbelt
5. Don’t drink and drive
6. Discouraging under age driving
7. Pedestrian safety

Commenting on the initiatives, Puneet Anand, Sr. GM and Group Head- Marketing, Hyundai Motor India Ltd., said, “’Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road safety CSR initiative across the globe. Hyundai is a brand with cause and focuses on spreading awareness about the importance of road safety to bring about a significant behavioral change amongst the masses and sensitizing people on the issues around road safety. In line with the Government’s theme of Sadak Suraksha – Jeevan Raksha, Hyundai’s multiple digital and on-ground activities during the Road Safety Week 2019 will engage customers in life-saving road safety practices.”

Customers at Hyundai’s network will be offered free a 20-point safety check up for their vehicles along with providing awareness on Road Safety through activities such as customer pledge to adhere to traffic rules, safety awareness sessions at Service Centres. In addition to these, Hyundai will also organise activities with RWA’s of Residential Societies and schools inviting the ‘Young Drivers of Tomorrow’ for poster-making competition on the theme of Road Safety.

According to the company, over last four phases of the Safe Move Campaign, Hyundai Motor India has successfully reached out to 260,000 students across 392 schools, about 235,000 mall visitors and 23,000 residents. The programme enrolled 146 RWAs and also reached out to 35,000 visitors during the popular Krakerjack Karnival in New Delhi.

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