Hill+Knowlton Strategies appointed as PR Partner for Bayer Group in India
H+K will support communications outreach for all business divisions of the Bayer Group in India including Crop Science, Animal Health, Pharmaceuticals and Consumer Health
Bayer, a global Life Sciences company with a history of more than 150 years and core competencies in the areas of health care and agriculture, has appointed Hill+Knowlton Strategies (H+K) as its official public relations and communications agency in India. H+K won the mandate following a competitive pitch.
H+K will support communications outreach for all business divisions of the Bayer Group in India including Crop Science, Animal Health, Pharmaceuticals and Consumer Health. Apart from Media Relations and Public Affairs, H+K’s services for the Bayer Group in India will include end-to-end content strategy and multi-channel execution across traditional, social and digital media.
“Bayer has been operating in India for over 120 years. Our communication objective is to reinforce Bayer’s strong positioning and market leadership in health care and agriculture. We wanted an agency with strong media relationships, in-depth domain knowledge and the ability to create innovative content to strengthen Bayer’s public outreach. H+K was the perfect fit based on our requirements,” said Sarita Bahl, Country Group Head, South Asia Communications & Public Affairs, Bayer Group in India.
“Bayer is a leading player in the vast and diverse Indian agriculture sector. The opportunity to strengthen Bayer’s leadership not just through traditional public relations and advocacy but through creative cross-platform content is something we really look forward to,” said Chetan Mahajan, H+K India CEO.
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