Hathway ropes in actor Madhavan as its brand ambassador

The actor to represent Hathway broadband in a new pan-India campaign

e4m by exchange4media Staff
Updated: May 18, 2017 4:58 PM
Hathway ropes in actor Madhavan as its brand ambassador

Hathway broadband has announced the appointment of actor Madhavan as the national brand ambassador, adding star power to drive the internet and broadband business.

Talking about the power of high-speed broadband, the actor said, “Internet is the future of the new India. The power of broadband connectivity to make services and applications available to all is fundamental in transforming India digitally. I am happy to be associated with a brand like Hathway that is committed to the vision of digital India.”

Proudly welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom, said, “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan-India acceptance and charismatic personality as a youth icon will help us increase our customer footprint across India.”

Hathway will be shortly rolling out a multimedia campaign featuring the new brand ambassador highlighting Hathway’s cutting-edge GPON Fibre to home (FTTH) technology and Ultra High-Speed broadband network.

With the rollout of GPON Fiber to home technology, Hathway seeks to create a breakthrough in the internet broadband industry with unprecedented speed at affordable mass pricing while offering practically unlimited data. Through this, Hathway aims to democratize broadband, making it accessible for internet consumers across India.

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