Grafdoer appoints actress Karishma Sharma as brand ambassador

The company has also geared up its manufacturing capability and plans to grow from 700 retail stores to 1400 by the end of this fiscal year

e4m by exchange4media Staff
Updated: Jul 30, 2019 2:32 PM
karishmaSharma

Grafdoer, a bath fittings, kitchen sinks and sanitaryware brand, has collaborated with actress and model Karishma Sharma as its brand ambassador. She is known for portraying Tina in Pyaar Ka Punchnama 2, Ragini in Ragini MMS: Returns, and some famous music videos Tera Ghata by Gajendra Verma and the latest one Super 30 with Hrithik Roshan.

Speaking on the development, Vinay Jain, President Marketing & CEO, Grafdoer, said, “For us to become an apex player in the luxury bathware segment we needed to get associated with someone who can personify a strong connect with women who take decisions on sanitaryware requirements in their home spaces. Incidentally, Karishma through her stylish approach and various stints in Indian television series was the right fit, hence, we on-boarded her.”

Recently, the company has also geared up its manufacturing capability to meet the growth in demand and plans to grow from 700 retail stores to 1400 by the end of this fiscal year.

Speaking on this association, Karishma Sharma, said, “I am happy to be a part of Grafdoer. Luxury, style, modernity, and elegance have always fascinated me and Grafdoer resonates that thought beautifully in its designs. I look forward to a long, fulfilling association with the brand.”

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