GoHive goes for new identity

As part of the rebranding, GoHive has a new logo and tagline – ‘beyond spaces’

by exchange4media Staff
Published - Sep 9, 2019 6:12 PM Updated: Sep 9, 2019 6:12 PM
go hive

GoHive has adapted a new identity focused on creating stronger bonds.

As a process of the rebranding strategy, GoHive unveiled itself in a new avatar with the new logo and tagline - “beyond spaces”.

The new linear articulate design consists of a hexagon and a bee. It communicates the energy that the community brings to a single person. The new colours reflect the energy as well as the vivacity of a brand that thrives on strong communities within an interactive office space.

Earlier, the brand spoke of simplicity - a company looking to provide spaces to people. Now, GoHive wants to create a community with the right design and technology, which helps encourage creativity within the community.

Speaking about the rebranding, Mishu Ahluwalia, Founder and CEO, said: “A brand is only as good as the image it portrays to its customers and stakeholders. With our new brand image, we hope to bring more inclusive community spaces to people, focused on increasing their productivity and their well-being."

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