Godrej Locking Solutions and Systems releases digital film to showcase padlock's features
Conceptualized by Whyness Worldwide, film shows how Nav-Tal Ultra XL+ padlock's safety features give nightmares to robbers
Godrej Locking Solutions and Systems (GLSS) has unveiled a digital film for its newly launched Nav-Tal Ultra XL+ padlock.
The film aims at reaching out to home owners with the improved safety features of the product. It showcases how the new Nav-Tal Ultra XL+ with its hard-to-break safety features give nightmares to robbers.
Conceptualized by Whyness Worldwide, the digital film features a robber who despite various attempts fails to break the lock system and eventually gets nabbed by the police. The digital film drives home the message of safety to its audiences across all age groups.
Commenting on the new TVC, Shyam Motwani, EVP and Business Head, Godrej Locking Solutions and Systems (GLSS) said, “Nav-Tal is our marquee brand which is most trusted by people and continues to remains their first choice for home locks. At Godrej Locks, we constantly innovate with changing times and offer customers the best of locking solutions. The film highlights how Nav-Tal Ultra XL+ gives ultra-strength, key duplication prevention with 1 in 10 crore special key and double protection. All these features make Nav-Tal Ultra XL+ a tech-enhanced safety solution for robust protection of homes.”
The company has pledged Rs 100 crore towards #HarGharSurakshit, a nationwide campaign to promote home safety and encourage people to prioritize the same. This campaign was launched on National Home Safety Day - November 15, 2018.
Speaking about the TVC, Ranjit Sasidharan, Vice President, Creative at Whyness, said, “The Godrej Ultra XL+ padlock is a safety icon. And now, with its technology upgrades, Ultra XL+ is a formidable opponent for any would-be robber to come across. The film shows a day in the life of a robber who, in the past, has had the misfortune of trying to break an Ultra XL+ lock. The lock and his experience with the cops have now become his nightmare. This story brings humour and drama to showcase the ultra-safety this lock provides and is geared for digital impact."
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