French consumer electronics brand Thomson launches audio products in India

The company has partnered with Envent Worldwide for the development of the audio range of products in India

e4m by exchange4media Staff
Updated: Sep 23, 2019 2:58 PM
Thomson

The owner of the brand Thomson, Technicolor S.A in France, has signed an exclusive licensing agreement with the best in class partner Envent Worldwide for the development of the audio range of products in India. The Indian agency LicenseWorks has helped in coordinating this licensing partnership with Technicolor.

As part of the licensing agreement, Envent has introduced a line of Thomson audio products in the Personal & Home Audio category. Envent is one of the fastest growing Indian organization in the field of Consumer Electronics and is focused on developing Audio products for omni-channel distribution.

Envent’s new collection of Thomson products will be launched exclusively on Amazon in the online domain, as well as across various Offline retails chains in the country.

Claire Villeneuve, Head of Technicolor Trademark Licensing, said “This new licensing agreement is promising and illustrates the potential of the Indian Market as well as the increasing brand recognition of Thomson in India. We closely work with Envent to secure our customers' high-quality standards with respect to the brand positioning of Thomson”

Sukhesh Madaan, CEO & Founder, Envent Worldwide, added “We are very excited to partner with Thomson and bring their entire range of Audio products in India and neighbouring countries. While we will start with India, we will very soon expand across Srilanka, Nepal and Bangladesh markets too. Indian customer will now be able to enjoy products of International quality standards, tuned to Indian music tastes."

The partnership was facilitated by LicenseWorks, the leading Indian corporate brand licensing agency.

Pranav Anand, Managing Partner at LicenseWorks added, “We are delighted to welcome Envent to the Thomson brand licensing program. This license brings together a powerhouse brand in consumer electronics with a strong team of audio retail experts. It’s truly a win-win for both sides.”

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