Fortis Healthcare unveils organ donation symbol, the Three Dots
Being official healthcare partner for IPL team Delhi Capitals, players Shikhar Dhawan, Prithvi Shaw, Kagsio Radabad and Trent Boult were present at the event
Published - 17-April-2019
Fortis Healthcare, the official healthcare partner for IPL team Delhi Capitals, has unveiled the symbol for organ donation. Team players Shikhar Dhawan, Prithvi Shaw, Kagsio Radabad and Trent Boult were present at the event.
Other guests included Dr Samir Parikh, Director, Department of Behavioural Sciences and Mental Health, Fortis Healthcare and Dr Sandeep Dewan, Director, Critical Care, FMRI & FEHI.
The idea was to crowdsource a symbol for organ donation. Thousands of entries were received from across the country and after multiple rounds of judging, we had our winning entry and finally derived the Organ Donation Symbol - Three Dots, signifying continuity of life.
It is an identity designed to honour this noble act. Using this symbol, an organ donation flag has been created. This flag will henceforth be used as a shroud to give the donors a heroic send-off as a mark of honour for the donor and a moment of pride for the family as an act of gratitude by Fortis.
Shikhar Dhawan said, “I want to request everyone to become an organ donor. I myself am an organ donor and have already pledged to donate my eyes. The ability to help someone live a better life – there is no better feeling than this. Organ donation reflects humanity’s capability to give another life after we have lived our own. It is an initiative which is very close to my heart and I urge everyone to become an organ donor. I am happy to be a part of Fortis ‘More to Give’ initiative.”
Jasrita Dhir, Head, Marketing & Brand, Fortis Healthcare said, “A red drop symbolises blood donation, a red ribbon - AIDS awareness; an initiative that saves and transforms at the least 8 lives needed a symbol. The three dots or an ellipse denoting continuity of life came out of a humble effort contributed by the community, to be used by the community at large. We are grateful to the families of the organ donors to whom we presented flags bearing the Organ Donation symbol as a mark of respect and are thankful to the players of Delhi Capitals for lending their support to a cause as worthy as Organ Donation.”
Rajdeepak Das, MD India and Chief Creative Officer, Leo Burnett India said, “This is an extremely noble initiative - and is exactly the kind of work we at Leo Burnett are proud of. For the first time a shroud has been designed as a mark of honour for organ donors. We hope that this will bring about a change in the attitude towards organ donation and organ donors.”