Fabindia launches its first loyalty programme Fabfamily

The loyalty programme offers tiered benefits, including opportunity to earn and accumulate points against shopping spends

e4m by exchange4media Staff
Updated: Mar 6, 2019 11:57 AM
fab india

Fabindia has announced the roll out of its first-ever loyalty programme, Fabfamily. This is a five-tier programme that presents a membership-based programme with unique experiences for the company’s expanding customer base. 

Launched simultaneously across online and brick and mortar stores, the loyalty programme allows aggregation and redemption of points across all Fabindia stores. Besides giving customers the opportunity to earn and accumulate points against their shopping spends, feedback and referrals, the Fabfamily loyalty programme extends to offer curated experiences, such as a vacation in an inspired environment, a fabulous meal at a handpicked restaurant, an adventurous trail in the outdoors, or a discovery trip into a unique artisanal cluster. Talking about this initiative, Viney Singh, Managing Director, Fabindia, said: “Fabfamily is unlike any loyalty programme in the retail space. Our customers can not only make their future purchases attractive by redeeming points, but can also choose from a host of special, curated experiences which we will bring in conjunction with our select partners.” 

“We want to make our relationship with our customers more delightful. We are confident that the Fabfamily programme will strengthen our connect and engagement with our customers across the country and provide real value.”

Fabfamily features five tiers: Bronze, Silver, Gold, Platinum and Noir. Benefits of this customer focused program include shopping from home exclusive previews, shopping by appointment, an extended exchange period, and a dedicated relationship manager. Fabindia has also launched a new website – www.fabfamily.fabindia.com for customers to enrol and engage with the program. Depending on the tier customers are enrolled in, they can earn between 1% - 7% reward points for every Rs.100 spent, making it one of the most generous programs in the country.  

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