FabAlley embraces body positivity with #FabFitsAll campaign

Online fashion store FabAlley aims to propel conversation with their second leg of the campaign and celebrate fashion for all

by exchange4media Staff
Published - Jan 12, 2019 10:14 AM Updated: Jan 12, 2019 10:14 AM
FabFitsAll

FabAlley, the online fashion destination for trend-breakers has introduced the second leg of the FabFitsAll campaign to champion inclusivity in fashion and embrace body positivity. This digital campaign features influencers proclaiming the bold message of believing in being fashionable, irrespective of one’s size, shape, height or weight as well as engage in conversations to iterate the consequences of body shaming and encourage women to embrace their bodies.   

FabAlley has been built on the tenets of Diversity, Relatability and Inclusiveness. Keeping all this in mind #FabFitsAll celebrates diversity in fashion, encouraging the modern girl to make bold and informed choices. It is aimed at empowering real women and inspiring a new generation of girls uninterrupted to be themselves, realise their dreams and dress however they please. The campaign aims to unshackle conventional societal mindsets, break down barriers and challenge fashion stereotypes. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it.  
    
The brand has partnered with six diverse influencers – Vishakha Bhaskar, Anupriya Roy, Sherlyn Singh, Arushi Soni, Sitara Singh and Aishwarya Sharma who are proclaiming the brand’s DNA, loud and proud. The brand engaged with these fierce women over a tête-à-tête, the agenda being to discuss their journey, discomforts, goals, how they dealt with body shaming and their personal messages for all the women who are apprehensive in their approach to fashion. The brand believes #FabFitsAll is not just a campaign but a culture that embraces becoming your best self without adhering to what society has deemed as acceptable and 'normal'.

Commenting on the campaign, Tanvi Malik and Shivani Poddar, Co-Founders, FabAlley said, “After seeing the success of the first round of #FabFitsAll it became imminent for us to extend a second leg for the campaign to ensure that this movement, this conversation does not stagnate. We want to empower women to embrace and love their natural selves. As a brand we want to encourage all women to throw away inhibitions. With #FabFitsAll, FabAlley is propagating body positivity strongly. ” 

They added, “Inclusivity is our brand’s DNA & our fabulous tribe of diverse fashion influencers is proclaiming it, loud and proud. Women have always been under tremendous pressure to conform to sizeist norms. #FabFitsAll is our plea to women, who break down a little every day because they feel they don’t fit the ‘ideal’ mould to throw the ‘ought to be’s’, ‘should be’s’, ‘if only’s’ and ‘when I’s’ out the window, because they are fabulous just the way they are.”

Link to the look book - https://www.faballey.com/fabfitsall 

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