ExxonMobil comes up with ‘Khel Kar To Dekho’ initiative

As part of this challenge, 19 Mobil branded vans with Augmented Reality-enabled screens will be visiting 15 cities till July 7

e4m by exchange4media Staff
Updated: Jul 4, 2019 5:49 PM

ExxonMobil has unveiled its new cricket challenge ‘Khel Kar To Dekho’ - an AR technology driven initiative across 15 cities.

As part of this challenge, 19 Mobil branded vans with AR (Augmented Reality) enabled digital screens will be doing rounds in 15 cities till July 7. It is a simple challenge where the participant has to simulate ball bounce on a physical bat; the AR screen will provide the simulation and will capture the participant’s scores. The participant who is successfully able to bounce the ball for a minute is the winner.

Speaking on the campaign, Dheeraj Bhushan, General Manager – Marketing Deployment for ExxonMobil Lubricants Pvt. Ltd said: “India is a cricket-loving country and fans here worship the sport. With the on-going cricket world cup, fans are immersed in cricketing fever. Our augmented reality powered vans aim to further ignite this excitement or sentiment wherein visitors will get a chance to play the sport virtually.”

Along with the AR initiative, the audience will be engaged with on-ground cricket trivia under a campaign called ‘Mobil-Cricket Ke Champion’. The emcee will engage the audience by asking questions on cricket and participants who answer correctly will get ExxonMobil goodies.

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