Ecosys OOH revs up the Renault Kwid Climber campaign with a hard-to-miss canvass
The campaign was executed in 12 cities, with an impactful media mix which included airports, train wraps, colossal billboards etc
Published - May 10, 2017 11:10 AM Updated: May 10, 2017 11:10 AM
Ecosys OOH has partnered with OMD to introduce Renault’s Kwid Climber series and magnify the positioning ‘Live for More style’, in the outdoor space.
Kwid Climber is revolutionizing the compact hatchback segment in India. With an electric blue body and vibrant orange highlights, the car brings you a head-turning combination of style and excitement and the sheer SUV looks is certainly the latest fashion accessory.
The core objective of the OOH campaign was to position the car as the latest fashion while highlighting its striking colours and SUV looks.
The product was greatly amplified in the outdoor space with the use of a tailored creative while catching the essence of the message with lucid expression. Undoubtedly, the Renault Kwid Climber is the hero of the campaign.
The agency used its state-of-the-art digital planning tool, Systemapit, to identify media options at bottlenecks by layering proprietary traffic count data on locations where the propensity of the target group present is the highest. The aim: reaching out to a larger audience with more viewing time.
The campaign was executed in 12 cities and with an impactful media mix such as airports, train wraps, colossal billboards etc. OOH as a medium contributed in delivering a stylish brand imagery and garnering a lively and vibrant impact.
“Renault KWID Climber is a game-changer product within the hatchback segment in India. It has been developed keeping in mind specific customer needs and caters to diverse audiences, becoming the perfect offering for young achievers who are moving up places steadfastly. With this OOH campaign, we created a suave presence with stylish execution, in line with the positioning of Renault KWID, which is to ‘Live for more style’,” said Virat Khullar, Renault India.
Sulina Menon, Managing Partner, OMD North India said, “We are glad to have partnered with Ecosys OOH for this campaign. Their superior understanding of the market helped us to get the right coverage and reach the right TG at an optimal cost.”
Sujit Banerjee, Director and CEO Ecosys OOH observed: “Renault is a brand that we, at Ecosys OOH, wear with pride in our hearts.”
Nipun Arora, Managing Partner, Ecosys OOH said the success of any OOH campaign lies in its ability to leverage the essence of the surroundings. Therefore, it becomes really important to marry the right creative and the right locations. “With the help of Systemapit, we were able to pin point the right TG locations, and the lively and vibrant OOH creative seamlessly blended with those locations. We are thrilled to be partnering with OMD and Renault once again. Ecosys OOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out are helping us get associated with prestigious brands like Renault India,” Arora added.
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