Dish TV unveils ‘Ayushmaan Active’ service for senior citizens

The service, in association with Dominiche Productions, will have specially curated content across genres for senior citizens

e4m by exchange4media Staff
Updated: Jul 17, 2019 2:54 PM

Dish TV India Limited has introduced a first-of-its-kind value-added service ‘Ayushmaan Active’ in association with Dominiche Productions to offer unique and engaging content to the senior citizen viewers on both of its brands; DishTV and d2h.

Exclusively available on both the platforms for 45 days starting July 16, the service provides users to scroll through nostalgic music, Bollywood movies and knowledge on healthy living and wellness. Under the ‘Ayushmaan Active’ service, senior citizens will have access to shows like ‘Bhakti Bhav’, ‘Aap Ka Sathi’, ‘Kick Start 60’ and ‘Majani life’.

To make weekends exciting for binge watching, the service brings special series of ‘Sada Bahar Geet’ on every Saturday and Sunday along with a classic movie from the 1960s, 70s and 80s.

With ad free 24*7 service platform, Dish TV aims to bring zest amongst senior citizens by offering shows across genres from devotional and entertainment to financial planning, wellness and philosophical.

Announcing the new service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “Being the leader in the DTH industry, we aim at providing engaging content for our viewers, irrespective of their age. Therefore, we are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of all the content, which will keep our senior viewers entertained, motivated and updated. This service/ addition stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”

Adarsh Gupta, Director, Dominiche Productions, said, “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of Senior Citizens in our country. This category is fast speeding towards being 20 percent of the population of India and growing, with no dedicated content machine catering to it.”

Ayushmaan Active service will be available on channel no. 130 on Dish TV and d2h at a nominal subscription price of Rs.40+ taxes per month post applicable free preview period.

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