dentsu X bags media mandate for Dairy Day ice-cream

Established in 2002 by professionals with more than 25 years of industry experience, it is headquartered in Bangalore

e4m by exchange4media Staff
Updated: Oct 31, 2018 11:57 AM

dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch.


Dairy Day Ice Cream, established in 2002 by professionals with more than 25 years of industry experience and headquartered in Bangalore, is now one of the prominent brands with considerable marketshare in South India. 


Commenting on assigning the business to dentsu X,  MN Jaganath, Co-founder, commented, “I trust dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.”


Commenting on the win, Divya Karani, Chief Executive Officer - dentsu X, says, “Winning the ‘Dairy Day Ice-cream’ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experience a part of everyday consumer life and conversation. We are happy and look forward to working with the one of the most innovative brands in the sector!”

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