cult.fit launches #MovementForMovement challenge to donate to PM COVID Relief Fund

For every person taking the challenge and completing 12 days of online workout, cure.fit will contribute Rs 100 to the Prime Minister's COVID Relief Fund

e4m by exchange4media Staff
Updated: Mar 31, 2020 2:00 AM
cultfit COVIS campaign

With all movement and activity completely ceased under this lockdown due to the Coronavirus outbreak, more Indians now stand a risk of developing issues that stem from not moving enough or exercising enough. This may lead to a rise in illnesses due to sedentary lifestyles that may, in turn, put unwanted pressure on the health care system in these unprecedented times.

To raise awareness of this issue and make India move- starting from Friday 27th March, cult.fit launched the #MovementForMovement campaign. Under this challenge, a user has to first accept the challenge via cult.live and work out for any 12 days between 27th March-15th April 2020 .

For every challenge completion - a contribution of ₹ 100 will be made to PM CARES Fund by cure.fit to help COVID191 relief efforts.

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