Cremica joins hands with French company Maison Routin for bar syrup products

The new range of products was unveiled at AAHAR, a food and hospitality exhibition underway in Delhi

e4m by exchange4media Staff
Updated: Mar 15, 2019 5:06 PM

Cremica, the food product conglomerate, is all set to enter the bar syrup category in association with Maison Routin of France with the launch of 'Bonheur', a specialised range of syrups which will be targeted at bars and cafés. 

The syrups were unveiled at AAHAR 2019, India’s biggest food and hospitality exhibition which is underway at Pragati Maidan, New Delhi. Bonheur syrups will delight the Indian market with their perfect balance of French aromas matched with local palate.

Cremica, known for its innovative offerings and commitment to quality unveiled an array of products, the company has come up with 9 new flavors of Mayonnaise which is combination of both classic Indian and International flavors to meet the discerning taste of Indian customers. For the health conscious people, Cremica has an exclusive offering in the form of Sugarlite Salad dressing, which comes in 14 different flavors and is low on glycemic index, contains healthy sugars and has omega balance. 

Akshay Bector, Managing Director, Cremica said, “Our effort has always been towards introducing innovative product range that ranks high on taste and quality. As a home grown brand, we have a fairly good understanding of the Indian palate and are also aware of the food preferences of the health conscious people. We were the pioneer in the industry to introduce vegetarian Mayonnaise.” 

Speaking about the new products, he said, “We thought AAHAR is a perfect platform to unveil our latest product range. Here, we get a chance to interact with our customers and see their happy faces after they savor our products. For us, customer’s faith and loyalty plays a pivotal role. After all, they are the ones who have helped in making Cremica a popular brand and we intend to stay true to their trust in the years to come”. 

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