Couponing and Cashback will continue to deliver value for e-comm players in 2016

Currently 13.5% of the total e-commerce shopping in India happens via coupon sites and other affiliates. At the same time, the Cashback space is just picking up pace, as more and more online shoppers become aware of this. This trend is likely to grow in 2016.

e4m by Mehul Jobanputra
Updated: Jan 2, 2016 7:52 AM
Couponing and Cashback will continue to deliver value for e-comm players in 2016

E-commerce continues to fascinate the marketers and customers alike. While the year 2015 witnessed e-commerce players increasing their ad spends to target larger customer base, 2016 is expected to usher in some new trends in the sector.

Mehul Jobanputra, Co-founder DesiDime.com predicts some key e-commerce trends to watch out for in 2016.

Couponing and e-commerce

E-commerce has shown incredible growth in the last few years. Accessibility, ease and variety of products available online outdoes the perks of offline shopping. However, only 1-2% of retail sales take place online, which shows the scope of growth in the Indian market.

Currently 15-20% of the total e-commerce shopping in India happens via coupon sites and other affiliates. E-commerce sites often put out attractive deals and coupons for products they wish to promote heavily, new products and to clear stock of old inventory. Couponing sites are an easy way for e-tailers to distribute and advertise their coupons. The traffic on such couponing sites is high intent as those users are looking for bargains; thus it is a great way for e-commerce sites to drive conversions and for shoppers to save money. The popularity of couponing sites will continue to witness a rowing trend in 2016 too.

The lure of Cashback formula

There is a plethora of opportunity in the local shopping/delivery space and the e-commerce space is yet to get it right. While the industry tries to figure out the optimum execution, there is already a heavy demand for local services and products. It is only a matter of time that local shopping will rise exponentially. Alternatively, the Cashback space is just picking up pace, as more and more online shoppers become aware of this. Cashback trend is going to rule in 2016 and redefine how e-commerce websites acquire more customers in the time to come.

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