Connekkt Media acquires Hollywood marketing agency Mob Scene

Mob Scene is the creative marketing force behind Avatar, Dune, Fast & Furious, Jurassic World and Barbie

by e4m Staff
Published: Feb 25, 2025 11:21 AM | 2 min read

Connekkt Media has acquired Mob Scene, the Hollywood marketing agency.

With this acquisition, Connekkt Media further strengthens its position as a global force in media and entertainment, with a strong presence across the globe with its local offices and teams across Los Angeles, Mumbai, Dubai, Delhi NCR. Greg Bedrosian and Mohit Pareek of Drake Star managed the deal on behalf of Mob Scene.

Tom Grane, Co-Founder & CEO of Mob Scene, “Joining forces with Connekkt Media marks an exciting new chapter for Mob Scene. Their cutting-edge media technology and deep understanding of global entertainment align perfectly with our creative vision. This partnership will allow us to push the boundaries of storytelling, expand our reach into dynamic new markets, and continue delivering innovative, emotionally compelling campaigns that resonate with audiences worldwide.”

Varun Mathur, Co-Founder of Connekkt Media, highlighted the importance of the acquisition: “Mob Scene is the gold standard in Hollywood film marketing and we are beyond thrilled to join forces with them to bring their creative marketing capability to partners across UK, Europe, Middle East, India and the rest of Asia. As a global media company with its origin in India, this acquisition marks a strategic expansion for us into the US and the rest of North America. With the unique combination of Mob Scene’s industry leading creative marketing capability and our class leading technology we will be able to deliver outstanding value to our clients and consumers by driving targeted and measurable marketing impact across mediums, geographies and formats.”