Centuary Mattresses ropes in Sania Mirza as its brand ambassador

Mirza will be seen in all marketing campaigns and collaterals of the brand, emphasizing on the ‘power of better sleep’.

by exchange4media Staff
Published - Apr 19, 2018 2:24 PM Updated: Apr 19, 2018 2:24 PM

Centuary Mattresses has announced the appointment of tennis player Sania Mirza as its brand ambassador.

The brand will launch a nationwide campaign with the tennis star which will be rolled out across various media. Sania Mirza will be seen in all marketing campaigns and collaterals of the brand, emphasizing on the ‘power of better sleep’.

Centuary Mattresses’ association with Mirza has made the company an early mover among the Indian mattress brands to have an association with a celebrity ambassador.

Announcing Mirza’s appointment, Uttam Malani, Executive Director, Centuary Mattresses, said, “Sania Mirza, who is a firm believer in the importance of sleep in her own success story, was found to be an ideal personality to come on board as Centuary Mattresses’ brand ambassador. The brand intends to leverage Sania's popularity as a multi-faceted youth icon and a top women athlete to connect with hardworking and aspirational youth of India who needs the power of better sleep to chase their dreams."

Talking about her reason for choosing Centuary Mattresses, Mirza said, “I always endorse the brands that I believe in and brands I associate myself on a personal level as well. I am proud to be associated with Centuary Mattresses as we both share the same vision of dreaming big to achieve greater successes and the power of better sleep to chase those dreams. India Ka sleep specialist is now my sleep specialist too.”

Compared to the market growth rate of 10-11% in the past decade, Centuary Mattresses has been maintaining a CAGR of 19% per annum.

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