Canon India comes up with digital campaign for Women’s Day

‘WE at Canon India Balance for Better’ salutes the spirit of women and encourages fair and equal practices across the world

e4m by exchange4media Staff
Updated: Mar 7, 2019 3:47 PM

On the occasion of International Women’s Day, Canon India came up with a digital campaign ‘WE at Canon India Balance for Better’. The digital campaign is an endeavour by the organisation to salute the spirit of women and encourage fair and equal practices, across the world. 

The curated digital film brings together Canon India leaders like Kazutada Kobayashi, President & CEO, Shikha Rai, Vice President HR and Gary Lee, Vice President & CFO. 

The global campaign ‘Balance for Better’ urges the world to remove all gender biases and work together towards a balanced world. Through its campaign, Canon India integrates this imperative message and encourages its audience to work towards the cause.
Speaking about the significance of its women workforce, on this International Women’s Day, Kazutada Kobayashi, President & CEO, Canon India, said: “At Canon, we are guided by our corporate philosophy of ‘Kyosei’, which means living and working together for the common good. We care for our employees and they are the pillars of our success story. Bringing in employees with different backgrounds and unique skillsets allows us to be increasingly innovative and more progressive in our approach to business challenges. We are proud to lead a culture of equal advancement and empowerment of women, especially during this notable moment in women's history. Our commitment to gender equality and the advancement of women is fundamental to how we live our values. Proactively supporting and investing in our female staff, and ensuring they feel empowered, valued and respected, will always be a priority for us. Through such endeavors, we want people who work for Canon and those related with it to take pride in their association with us.”

Shikha Rai said, “At Canon India, fair, transparent, equitable practices with no prejudices and biases support our vision of being an organization respected for promoting diversity and inclusion. International Women’s Day is a reminder to question stereotypes, to provide equal opportunities and to be the change agents. It is for each one of us to take that one bold step and champion a cause that brings us closer to equality. Gender sensitization workshops, post maternity transition support by way of flexibility in office timing and part time options, day care support to young parents, reviewing of process of recruitments and appraisals are some of our key endeavors in this space. At Canon, we have zero tolerance to any kind of discrimination or harassment. We have the Internal Committee and the Discipline committee for redressal of any complaints. We have policies, guidelines and practices that promote diversity and ensure a fair, transparent, safe and motivating environment to all. We are proud to launch our commitment towards ‘Balance for Better’ with our own rendition of ‘WE at Canon’ (Women Empowerment at Canon).”

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