Britannia introduces Winkin’ Cow shakes in Tetra Pak

Ropes in Chef Ajay Chopra who has come up with recipes incorporating the shake

e4m by exchange4media Staff
Published: Feb 4, 2019 5:20 PM  | 2 min read

Britannia has introduced the Winkin’ Cow Thick Shakes in an attractive Tetra Pak format. The thick shake will come in four flavors: Vanilla, Choco, Strawberry and Mango. 

Packing in the wholesomeness of milk and natural ingredients and with no added preservatives or artificial colours, Winkin’ Cow is a go to for all thick shake fans.

To launch the new tetra offering, Britannia has got on board celebrity chef Ajay Chopra to use the product. 

The recipes are meant to appeal as much to a homemaker looking for a quick and delicious treat for her kids, as it does to a time-strapped millennial looking for a quick dessert hack for a party.

Chef Ajay Chopra will showcase the finest dessert recipes like Badam Phirni, Chocolate Pancake, Mango Kulfi and Vanilla & Strawberry Pannacotta made super-easy with Britannia Winkin Cow thick shakes. 

Recipes can be viewed here: 

Chef Ajay Chopra says, “With Britannia Winkin’ Cow Thick Shakes, I have taken a spin on regular favourites like pancakes and panacota. The taste, flavours and consistency of the thick shakes make them an ideal base ingredient to whip up delicious treats for a variety of occasions, be it a breakfast, an evening snack or a home party.”

Venkat Shankar, VP & Head, Dairy Business, Britannia Industries Limited said, “The launch of Winkin’ Cow thick shakes in Tetra Pak serves our consumers with yet another convenient format to savour the product in. The thick shakes are a delightful and filling drink available in a range of our favourite flavours.”

The new Winkin’ Cow Milk Shake tetra pak is available across India in a convenient packaging of 180ml, competitively priced at Rs 25.

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