Brand Idea ties up with TikTok to promote #SabkaTimeAaGaya dance challenge campaign

The dance challenge will go live on TikTok from August 23 to 26 & Idea will be roping in some of top content creators to promote the campaign

e4m by exchange4media Staff
Updated: Aug 22, 2019 2:30 PM

Brand Idea has entered into a collaboration with TikTok for the #SabkaTimeAaGaya dance challenge.

To participate in the challenge, users have to recreate a signature step using the peppy Sabka Time Aa Gaya track.

After the latest TVC, promoting ‘Har Recharge Pe Extra’ offer, Idea will now be roping in some of the top content creators on TikTok to promote the campaign.

The creators will inspire their followers to share dance videos using the Sabka Time Aa Gaya track with the hashtag #SabkaTimeAagaya. This dance challenge has been designed to get people to dance on the track of Idea jingle that is getting hugely popular on TV.

Sunita Bangard, President – Marketing and National Brand Head, Vodafone Idea, said: “Brand Idea has created iconic and popular ads based on catchy tunes and jingles that have got the nation hooked. With the latest #SabkaTimeAaGaya dance challenge, Brand Idea is triggering a celebration by partnering with TikTok and some of the popular influencers who are looked up to, for their latest trending videos on the platform.”

The dance challenge will go live on TikTok from August 23 to 26. Jannat Zubair, Awez Darbar, Riyaz, Arishfa, Gima, Nagma and many other TikTok sensations will be seen dancing to the ‘Sabka Time Aa Gaya’ track.

Its TV ad shows people from all walks of life dancing to the catchy tune triggering a celebration, which the brand is now amplifying on Digital.

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