Balaji Wafers ropes in Ayushmann Khurrana as brand ambassador

Ayushmann to be part of the brand’s upcoming campaign and will be seen in a series of ad films

e4m by exchange4media Staff
Published: Oct 25, 2019 11:14 AM  | 1 min read
Ayushmann Khurrana

Balaji Wafers has announced actor Ayushmann Khurrana as its brand ambassador for wafers, nachos and extruded snacks. As part of the association, the actor will be part of the brand’s upcoming campaign and will be seen featuring in a series of films to be released soon.

Commenting on the association, Shyam Virani, Director, Balaji Wafers, said: “We are delighted to have Ayushmann Khurrana as our brand ambassador. Apart from being a great actor, he has an immense appeal with the Indian audiences, especially the youth pan India. What makes him unique is that he is both aspirational and down-to-earth and can easily connect with everyone. He's both style and substance – which is why we believe he makes a perfect fit for the brand.”

Talking about his association, Ayushmann said: “I’m delighted to associate with Balaji Wafers. The company stands for quality and its delicious variety in flavours that makes this product extremely unique for consumers. It was fun working on a thoroughly creative and hilarious campaign that will stand out for its quirkiness. I look forward to my journey with a company that constantly looks forward to excel.”

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