ASUS ropes in Gal Gadot as Global Brand Ambassador for notebook segment

With Gadot, ASUS hopes to inspire people across the globe to showcase that everyone can use technology to create.

e4m by exchange4media Staff
Updated: Jun 5, 2018 3:43 PM

ASUS today announced its collaboration with Gal Gadot to promote its latest product series of laptops and all-in-one PC.

Sharing a joint passion for creativity and inspiring others to find theirs, Gal embodies ASUS’ core values to unleash the creative power within, the company said in a statement.

The partnership comes as ASUS reveals the latest in its flagship laptop series, the ZenBook Series new ZenBook Pro, as well as the refreshed range of VivoBook and all-in-one PC. The new ZenBook Pro, being showcased at Computex, is the first ASUS device to showcase its new innovative ScreenPad feature, turning the touch pad into a fully functioning display with adaptive design, and providing users a smarter way to interact with their laptop to offer the ultimate performance.

With Gadot, ASUS hopes to inspire people across the globe to showcase that everyone can use technology to create.
Talking about the association, Gadot said, “People used to think you had to be super techy or geeky to get the most out of technology, but the truth is everyone can use technology to create.”

“ASUS’ new ZenBook Pro with ScreenPad empowers boundless creativity, so I’m thrilled to be working with a brand that helps unleash the creativity I know is within us all,” she added.

Eric Chen, Corporate Vice President of ASUS, said, “Gal is a role model for people around the world – staying true to herself as she achieves international success. Like Gal, we believe everyone can pursue their own incredible. It just takes the right technology to unleash one’s creative power. With that in mind, we can think of no better person to work with on our own search for incredible.”

Chris Walker, Vice President, Client Computing Group, Intel Corp, said, “ASUS is our long-time partner committed to reimagining the PC and driving innovation in a way that allows people to tap into their most creative and productive selves.”

“ZenBook Pro with ScreenPad, powered by Intel, is the embodiment of this spirit of innovation,” Walker added.

See ASUS and Gadot’s joint vision on how to unleash creativity to bring your vision to life in the video below. The concept behind the video is to showcase the path of creators today. From the days where creators just had a paintbrush to create art to now when they have technology at their disposal to create the incredible.

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