Anupam Bokey: Celebrating a marketing maestro on his birthday

Bokey spent over 17 years at Unilever, crafting campaigns and steering growth

by e4m Staff
Published: May 12, 2025 6:11 PM | 2 min read

Today marks the birthday of Anupam Bokey, a brand architect whose three-decade-long journey across FMCG, beverages and food startups continues to inspire marketers and entrepreneurs alike.

Currently the Co-founder of Freshcon Foods, Bokey has always stayed ahead of the curve by identifying consumer needs and building powerful brands that resonate.

From launching Too Yumm! under the RP-Sanjiv Goenka Group and making it a household name, to leading the marketing vision for Sterling Reserve and Officer’s Choice Blue at Allied Blenders & Distillers, his career is a masterclass in disruptive thinking and strategic execution.

Before these roles, Bokey spent over 17 years at Unilever, crafting campaigns and steering growth for global icons like Dove, Lifebuoy, Clinic Plus, and Vaseline across India, UK, and Southeast Asia. Whether driving purpose-led marketing or setting Guinness World Records at the Kumbh Mela, Bokey has always believed in bold ideas backed by consumer insight.

Known as a 2X Best CMO awardee, a Guinness World Record holder, and a passionate mentor, Anupam Bokey has also been a sought-after speaker at top institutions including IIM Shillong and St. Xavier’s Kolkata, where he shares wisdom on innovation, employability, and brand strategy.

As he celebrates another year around the sun, industry peers, friends, and well-wishers salute his contributions, not just as a marketing powerhouse, but also as a leader who believes in uplifting teams, enabling young talent, and always staying curious.