Anil Kumble, Hardik Pandya Face Of New Sportswear Brand, D:FY

Digital marketing company FrogIdeas recently unveiled a brand video of D:FY Sport; also ropes in more celebrities to promote brand

e4m by exchange4media Staff
Published: Aug 25, 2018 9:30 AM  | 2 min read

Digital marketing company FrogIdeas recently unveiled a brand video of D:FY Sport, the new Indian sportswear brand during the launch of the brand store. Scripted, created, executed and directed by FrogIdeas, the video features all-rounder Hardik Pandya, and model, actress Nidhhi Agrewal who are Brand Ambassadors for D:FY. Legendary cricketer Anil Kumble is also endorsing the brand in another video. FrogIdeas is responsible for marketing the brand’s apparels, accessories and shoes across digital platforms.

The 1 min 27 sec video represents the essence of the brand that is ‘Defy the Every day’. The theme of the video revolves around the everyday obstacles one faces, having no time to focus on their health. To defy these obstacles, D:FY comes as a fitness partner allowing one to focus on their fitness every day.

Rajiv Mehta, Founder & Director of KAN DFY Sports, said, “We take pride in calling ourselves the only Indian sports gear brand that focuses at getting people to take up a sport for healthy reasons. We realized that today's millennia are concerned about playing it right and most importantly being comfortable while playing it right.”

Commenting at the launch, Prashant Desai, Founder & Director of KAN DFY Sports, said, “Dealing with the millennia can only be done through the digital front, which is why we have partnered with FrogIdeas to help us achieve this enormous task and help us reach our core audience who loves sports.”

On the occasion, Jatin Modi, Founder & CEO, FrogIdeas, said, “D:FY Sports is trying to disrupt the sports gear segment in India and we are elated to help them. Taking a digital first approach, our focus will be to target the millennia and the sports enthusiasts - the core audience of this brand. We are looking at creating an ecosystem where sports is considered an emotion and not a luxury.”

FrogIdeas has also developed a short video with Anil Kumble to bring out the essence of D:FY. A video with Nidhhi Agrewal featuring just women’s sports gear segment has also been developed.

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