AKAI India appoints Neeraj Sethi as Director of Sales and Operations

Strengthens the leadership team with an aggressive product line-up for the year

AKAI India has announced the appointment of Neeraj Sethi as the Director of India Sales and Operations. Sethi holds over two decades of experience in setting and scaling up businesses of top consumer durable brands. His role will hold key importance to AKAI’s conscious decision of not just playing the price warrior card to sustain in this competitive segment.

Speaking about Sethi’s appointment, Anurag Sharma, Director, AKAI India said, “Excellence in customer service and trust are two broad pillars on which rests our vision of becoming one of the top five brands in India by 2020. I am confident that Neeraj’s rich and diverse experience in operations, innovation in consumer centric space coupled with his excellent track record in leading and growing large businesses, makes him apposite to spearhead this position.”

Sethi has a comprehensive success story with leading brands with recognised and strategic contribution to create niche in market. Before joining AKAI India, his significant contribution had been crucial to the operations of a number of consumer durables giants including Philips Electrolux Electronics (PE Electronics), Eureka Forbes Ltd., Videocon, LG and Samsung.

Following his appointment, Sethi said, “With vigorous expansion plans and some very innovative offerings, it feels great to be a part of a young and highly motivated team. AKAI already has a strong brand recall in the Indian consumer electronics market and the re-entrance is a testament to the continued legacy of the company as it plans to expand its product portfolio. I am looking forward to work cohesively across board to further develop the existing business and boost company’s presence in the region.”

AKAI is targeting a turnover of Rs 2,000 crore by 2020. Having launched operations in nine states of India earlier this year, AKAI is now planning to expand its consumer electronics product portfolio with the launch of 50-inch 4K ULTRA HD Smart LED TV and 7.5 kg fully washing machine to cash in on the upcoming festive season.

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