ABP News Network to kick in World Cup fever with #ViratCup

The show will have veteran cricketers Kapil Dev and Virendra Sehwag relive their World Cup memories

by exchange4media Staff
Published - May 17, 2019 5:31 PM Updated: May 17, 2019 5:31 PM

ABP News Network is all set to present a cricket show ‘#ViratCup’, which will drive a host of innovations and many market first programming ideas.

Apart from cricket analysis, the show will also have associations for the discerning viewers like those with veteran cricketers like Kapil Dev and Virendra Sehwag as cricket experts.

This will be the first time that the World Cup exclusive memories of several Indian captains through the decades of cricket evolution will be broadcasted. ABP News will further revolutionize sports broadcasting by acquiring special data around cricketing statistics from top global data keepers. 

Keeping the legacy of World Cup intact, ABP will also shoot special and exclusive shows in England, at the Old Trafford, Manchester where the India - Pakistan match will be played. Kapil Dev will also be travelling to the stadium in London and will relive the three decades old World Cup grandeur with the trophy. 

Commenting on the campaign, Avinash Pandey, CEO, ABP News Network said, “Cricket is undoubtedly more than a sport for the people of India. With the election season getting over, ABP is all set to take the cricketing season a notch higher with exclusive and innovative content. Our association with veterans Kapil Dev and Virender Sehwag for the #ViratCup will give our viewers a lot of confidence while watching the cricketing season.”

He further added, “ABP News is committed to provide next level excitement by analyzing every stroke played, every searing performance and every memorable moment of the World Cup in a manner never seen before, taking its coverage of the tournament to a new level.”

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