Marketing News
The Creativity + Tech + Innovation issue looks at India’s influential role in the global marketing economy
As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective’ Marketing Strategy for growing a legacy brand in India
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
The partnership aims to redefine the landscape of cricket entertainment through content and live events
Guest Column: Prabal Basu Roy, a Sloan Fellow from the London Business School, Director and Advisor to Chairmen of corporate boards, writes how Brand Dubai has taken a big hit due to Emirates
In its new campaign, Orry will be attempting to cook with the Philips Signature Series Airfryer under the expert guidance of celebrity chef Ranveer Brar
The ad film by Talented has been released to commemorate Earth Day 2024
As the governing body for badminton, BWF oversees events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events
The ad introduces KFC's limited edition Limo Zinger Box with 5 new Zinger burgers inspired by flavours from across the globe
Ankit Agarwal, Partner and Director, MDPH & Zed Black talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more
The campaign 'Tech is now Badass' highlights the car's technological prowess
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Agilitas has the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Decision Pinnacle has conceptualized the new campaign for the sleep solutions brand
The Content & Talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures
The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign
The 'Farz Nibhaatey Hain' campaign stars Shubman Gill, Rahul Tewatia and Mohit Sharma
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties in the future
Additionally, Philips India plans to curate personalised experiences in various cities, featuring contests and events for fans
Vaani Kapoor stars in the ad alongside technical ambassador and salon expert, Vipul Chudasama
'I'm excited to join the Explosive Whey family,' said MS Dhoni about his association with the protein supplement product
Hrithik Roshan will continue as the brand ambassador of the phone brand for the second year in a row
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Rajeev Jain, Sr. Vice President, Corporate Marketing, DS Group discusses the brand’s ongoing marketing strategies, its preferred channels for advertising and more
The Punjab Kings captain will be part of a campaign called 'Cricket ka Gabbar'
Shah Rukh Khan has been associated with deodorant brand as its brand ambassador for seven years
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
The Ministry of Commerce and Industry cited NCPCR's inquiry, stating that there is no 'health drink' defined under the FSS Act 2006
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
The upcoming edition looks at how global leaders and the largest marketing and advertising companies in India are leveraging creativity, powered by technology, to bring solutions closer to consumers
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the trend
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
As the world celebrates Eid al-Fitr, brands too revelled in the spirit of the festival by wishing their followers online
How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence
The campaign is for the brand's newly launched product, Resource Activ
Sachin Chhabra, Vice President & Head of Marketing, Relaxo Footwears talks about the future of the brand, its marketing approaches and messaging, and more
UP Tak is the second among Tak channels to achieve the 10 million landmark, first being the national news channel, News Tak
The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
The move comes ahead of the eCommerce company's plan to launch an IPO later this year
During a masterclass, Sinch’s Ankur Agrawal, Senior Vice President, IP Messaging, spoke about how to turbocharge marketing campaigns
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
The stars never really show their face in the ads, letting the 'asli hero' or MakeMyTrip shine through
The mango-flavoured beverage's summer campaign 'Ras Aisa Ki Bas Na Chalega' celebrates the unapologetic indulgence of biting into a juicy mango
Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend
Bollywood stars Ananya Panday and Aditya Roy Kapur have shared screen space for the first time in the Amazon Fashion campaign that highlights the platform's 'Wear it With' feature
The CSK player has also tipped his tat to the 'Thala for a reason' meme, which was all over the internet recently
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to the traditional CMO
The awards shine the spotlight on innovative campaigns and strategies by brands that promote healthier lifestyles
The two brand ambassadors share screen space for the first time to promote the brand's Nimah collection
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
McDonald’s has also tipped its hat to its WcDonald's identity by transforming Mumbai's Linking Road restaurant in anime style
The picture of Alia Bhatt is from Gucci's Eyewear Spring Summer 2024 campaign and has sparked the debate about the actor's global popularity
The B-school will now offer multiple courses like sports business, gaming and e-Sports
Nalinikanth Gollagunta, CEO-Automotive Division, Mahindra & Mahindra, talks about leading a legacy brand, the dynamic tech-driven brand identity that it is vying for, and more
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 Pro series on various mediums and make the most of the IPL and election season
Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more
Fixderma's campaign for its sunscreen brand also features other Delhi Capitals players like Mitchell Marsh, Kuldeep Yadav, and Axar Patel
The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group
The campaign ‘Aapka Business Chale NonStop with Kinara’ has been conceptualised by Lowe Lintas
Capri Global Capital has launched a new campaign 'Farz Nibhaatey Hain' conceptualised by Rediffusion Brand Solutions
The initial term of this long-term contract to design, develop, build, install, maintain, operate and transfer the Intelligent Transport Management System (ITMS) is 5 years
The 16th edition of the exchange4media news broadcasting awards was held in New Delhi
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh's mission of promoting quality sleep, the company said
Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with cricket fans
The campaign 'Thande Dimag ki Soch: A Quirky Cricket Tale' has been conceptualized by Onads Communications
The announcement coincides with the launch of the brand’s first digital film starring the two
The first episode of the 'Traders ka Andekha Sach' series offers a candid glimpse into the life of a dedicated trader
Alok Agarwal, CMO, Orient Bell, talks about the brand’s customer-centric approach, while also sharing the brand plan for the upcoming Lok Sabha elections, and more
The campaign invites consumers to nominate their phenyl brands to undergo scientific testing against Lizol for germ-kill and cleaning efficacy
'His legacy aligns well with the brand’s,' said Nilkamal about its association with its new brand ambassador, Ranbir Kapoor
The fake product, Realgasm is part of the condom brand's April Fool's Day prank and is accompanied by an ad
The brand has launched a campaign featuring Kiara Advani unveiling their spring-summer collection
The brand has created a ‘Mad Angles Phool’ GIF, which people can access by typing in “April Phools Day”
Fake products and fake promises from brands, all done in good fun in the spirit of April Fools Day
Duroflex will also be launching an exclusive RCB limited-edition mattress
The acquisition is part of the brand expansion strategy to diversify its portfolio and has translated as a cash deal
Mahendra Singh Dhoni will advocate the importance of making the right choices in travel for the "ClearChoice” campaign
After over two decades, the luxury car company Lamborghini has updated its logo as part of its transformation called 'Direzione Cor Tauri'
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Parle Products has launched 5 short commercials conceptualised by Fundamental that aim to highlight the company's wide range of products
'In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline,' said TRA CEO Chandramouli Nilakantan
The summit is centred on actionable strategies, valuable connections and a deeper understanding of the diverse facets of entrepreneurship in India's dynamic ecosystem
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
Kosuke Sogo, Co-founder and CEO, AnyMind Group, shares his plans for the AnyMind Group, and talks about the different verticals of the group, including India’s POKKT
Apart from Ganguly, the campaign also features Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal
The campaign stars Dhoni and his CSK team members, Deepak Chahar and Ruturaj Gaikwad
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
As part of this partnership, the brand has produced a TVC that will air during Rajasthan Royals matches
The MDF company has been onboarded as the team's Principal Sponsor for the second time
This association will see Timex branding on Punjab Kings’ jersey with a prominent logo placement on the trousers
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
This is the second advertisement in their ongoing campaign series ‘Rice Bran Oil Kare Andar Se Safai’
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
At Pitch CMO Sumit 2024, Sridhar Hariharasubramanian, Senior Director, Salesforce India spoke about data and AI in the physical world
At Pitch CMO Summit, DoubleVerify Sales Head Nachiket Deole spoke about how brands can drive campaign performance in the age of AI
In an update on X, Zomato said, the veg-only feature will go live next week
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation
The awards recognise trailblazers in the marketing ecosystem for their creative, innovative and path-breaking works
At the Pitch CMO Summit 2024, marketing leaders discussed the nitty-gritty of Consumer Loyalty 2.0
#ChamakNayiSochKi has broached the topic of treating house helps with the dignity they deserve
B Thiagarajan, Managing Director, Blue Star engaged in a fireside chat with e4m's Dr Annurag Batra around all things marketing and customer-centricity at Pitch CMO Summit 2024
Varun Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives
Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
The Baba Ramdev-owned ayurvedic products company was accused of defaming evidence-based medicine by the Indian Medical Association
This collaboration marks Fixderma's inaugural foray into cricket sponsorship
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
The theme of the conference is ‘Leveraging Technology to Drive Customer-Centricity’
In the coming months, Asian Granito India Ltd will launch a brand campaign and TV commercial featuring Ranbir Kapoor
Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol
'Delighted to associate with Eveready,' said the Olympic gold medallist about the collaboration
‘No Interruption, Only Satisfaction’ projects Melts as the perfect snack for consumers on the go
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
The campaign intends to make a point about Upakarma Ayurveda's dedication to quality and authenticity
#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players
As per the Ormax Sports Audience Report: 2024, cricket, football & kabaddi are the most-watched sports in the country
Following a backlash, in a post on X, Zomato CEO Deepinder Goyal said to avoid discrimination its delivery partners will only be sporting red uniforms as earlier
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