Vserv.mobi announces SmartRewards ad format

The ad format helps convert mobile ads into free top ups for talktime, SMS & megabytes and allows advertisers to engage & cultivate brand loyalty among users

e4m by exchange4media Staff
Updated: Jan 30, 2014 1:13 PM
Vserv.mobi announces SmartRewards ad format

Vserv.mobi has introduced its SmartRewards ad format, which aims to create a unique win-win proposition for advertisers and consumers. With SmartRewards ad format, advertisers can engage and cultivate brand loyalty among users by rewarding them for desired actions. On the other hand, this allows consumers to top up their prepaid mobile account in exchange for engaging with ads, downloading apps and other actions.

SmartRewards will work across all media formats, including banners, HTML5 Rich Media, Video, and Survey Forms, while supporting a variety of actions such as App Install, Form Fill, and Video View, amongst others. The top up that consumers receive via SmartRewards will act exactly like regular paid top ups, allowing them to use it for making calls, sending texts or connecting to the internet.

Speaking about the relevance of SmartRewards, Dippak Khurana, CEO & Co-founder, Vserv.mobi said, “Mobile top ups are a universally loved currency, especially in emerging markets where the vast majority are prepaid subscribers. Our SmartRewards ad format acts as a value-exchange for the mobile ecosystem, which gives consumers free mobile top ups, presenting advertisers an opportunity to engage users like never before by rewarding them through impactful advertising.”


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