Star Gold announces high profile movie acquisitions for 2014
The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan
Star Gold has announced its acquisition of a fresh movie library as part of its extensive plans for 2014 in the Hindi movies genre. The new acquisitions comprise 18 highly anticipated Bollywood films of the year, including films of actors such as Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan.
In early 2013, STAR India had signed an exclusive television broadcast rights deal with Salman Khan and Ajay Devgn for their films till 2017. Some of the high profile premieres slated for the year include ‘Jai Ho’, ‘Kick’, ‘Bombay Velvet’, ‘Bang Bang’, ‘Roy’, ‘Action Jackson’, ‘Singham 2’, ‘Hamshakals’, ‘Bobby Jasoos’ and ‘Creature’.
Announcing the network’s movie acquisition plans for the year, Hemal Jhaveri, Executive Vice President, Star Gold and Movies OK said, “We have consistently received a phenomenal response for the big ticket premieres on our network. Apart from entertaining the audiences, movie premieres also prove to be an extremely successful platform from the advertisers’ standpoint. Hence, it proves to be a win-win situation for all stakeholders. For 2014, we have targeted a diverse content line-up, acquiring films across different genres. Our strategy has always been to simply offer our viewers’ content they want to watch, rather than what we want them to watch.”
‘Yaariyan’ shall kickstart the movie premieres for the year across the network. This shall be followed by Salman Khan’s ‘Jai Ho’. The other acquired films of 2014 include ‘Gang of Ghosts’, ‘Traffic’, ‘Sonali Cable’, ‘O Teri’, ‘Bhaag ‘Johnny’ and ‘Hawaa Hawaai’. The newly acquired movies have been bought for a period of 10 years with exclusive telecast rights.
In 2012, the network had acquired over 500 films from the Viacom18 Group, followed by the deal with Salman Khan and Ajay Devgn in early 2013.
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