hemal-jhaveri
Star positions its new FTA channel -Star Utsav Movies as 'truly rural'?blur=25

Star India’s new FTA channel-Star Utsav Movies, which is scheduled to launch on May 28, will target the rural market

exchange4media Staff May 26, 2016 8:05 AM

Star Gold announces high profile movie acquisitions for 2014?blur=25

The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

exchange4media Staff Mar 4, 2014 6:32 PM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall?blur=25

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

Movies OK bets on OOH to promote newly acquired low budget movies?blur=25

The campaign is live across key Hindi speaking markets, with a special focus on Maharashtra, Rajasthan, Madhya Pradesh & Kolkata

Priyanka Nair Feb 8, 2013 7:57 PM

Star Gold’s mobile advertising buzz for ‘Bol Bachchan’?blur=25

Star Gold recently introduced a new mobile advertising technology called ‘M-AdCall’ for the premier of the movie ‘Bol Bachchan’ on the channel

exchange4media Staff Nov 21, 2012 1:49 AM

Star Gold to premiere ‘Ferrari ki Sawaari’ on Sept 15?blur=25

The movie is in line with Star Gold’s philosophy of ‘Karo Dil Ki’, and also marks Sachin Tendulkar’s Bollywood debut

exchange4media Staff Sep 7, 2012 7:27 PM

Are Hindi movie channels economically viable??blur=25

Increase in number of channels, inflating acquisition costs & channels sharing titles, question the viability of the genre

Synjini Nandi Jul 26, 2012 10:49 PM

Hindi movie genre gets aggressive?blur=25

The culmination of IPL has led to a new look Max, a mass marketing blitzkrieg from Movies OK and another addition to the genre – Cinema TV

exchange4media Staff May 29, 2012 9:20 PM

STAR extends ‘Ok’ branding to Hindi movies?blur=25

STAR India is set to launch a second Hindi movie channel, Movies Ok, on May 6. Like Hindi GEC Life Ok, this channel too does not sport STAR branding

exchange4media Staff May 2, 2012 6:44 PM

More yet-to-be-released titles in Star Gold’s kitty?blur=25

Apart from House Full 2, the channel has also bought the right for Dabangg 2, Ghayal 2, Bol Bachchan and Son of Sardar

Suraj Ramnath Apr 4, 2012 9:31 AM

Star Gold’s step-by-step strategy to become a ‘reach’ platform?blur=25

STAR India had experimented once again when it decided to premiere blockbuster titles on its Hindi movie channel Star Gold. However, this time, Star Gold began with strengthening distribution, refreshing the brand supported by hi-decibel marketing and a strong content push. The result: Star Gold sees itself as a reach platform than a frequency vehicle.

Noor Fathima Warsia Sep 16, 2011 10:11 AM

STAR India rebrands Star Gold; gets aggressive on content & marketing?blur=25

STAR India has renewed its focus on Star Gold and with this, the channel has undergone a rebranding and has lined up the latest Bollywood blockbusters to premiere on the channel...

Nitin Pandey Sep 12, 2011 9:55 AM