Simrat Sawhney joins MOBKOI as President of APAC 

MOBKOI, the mobile advertising platform within The Brandtech Group, has appointed Simrat Sawhney as President of APAC. 

Reporting into the Chief Revenue Officer, Paolo Mulè, Sawhney will focus on expanding the company’s footprint across Asia Pacific, spanning Japan, Korea, Greater China, Southeast Asia, India, Australia and New Zealand. Sawhney’s arrival marks a pivotal moment in MOBKOI’s global journey as the company strengthens its presence across key markets and expands its innovative mobile-first solution, One Screen.

Sawhney brings over 15 years of commercial leadership in digital media and technology across Asia Pacific, with a track record of scaling billion-dollar businesses and driving meaningful growth. Having led APAC sales and strategy for major advertiser verticals at Meta and spearheaded regional expansion at Epsilon (Publicis Groupe), she offers rare insight into how brands in the region drive performance through storytelling, data, and creative excellence. 

She combines fluency across emerging digital ecosystems and AI-driven personalization with deep experience in the convergence of brand and performance marketing. Recognized for her trusted client relationships and proven leadership of high-performing, cross-cultural teams, Sawhney is a powerful catalyst for MOBKOI’s acceleration in Asia-Pacific.

“From day one, I’ve been energized by a culture that blends creative excellence, product innovation, and ethical leadership,” said Sawhney. “Great brands are built on attention, emotion and precision. Mobkoi’s ability to blend the power of storytelling with mobile innovation is unmatched — and I’m thrilled to scale this impact across APAC’s diverse, mobile-first markets.”

Her appointment reinforces MOBKOI’s ambitions to strengthen its regional footprint, spark innovation, and forge even stronger partnerships with brands across Asia-Pacific.

“One Screen isn’t just a vision — it’s a promise,” Sawhney added. “A promise of limitless possibilities in a mobile-first world. I’m excited to work with our clients, partners, creators, and agencies to shape the future of mobile brand-building together.”

“Simrat perfectly represents the new era MOBKOI is entering,” said Quentin Le Pape, CEO of MOBKOI. “She brings not only deep APAC expertise, but a vision that’s fully aligned with our global ambitions. With her leadership, we’re unlocking the next dimension of mobile excellence through One Screen.”