Sara Tendulkar partners with Cetaphil India for new Gentle Exfoliating SA range

The association will be amplified through a brand campaign and digital video content

e4m by e4m Staff
Published: Oct 28, 2025 2:27 PM  | 2 min read
Sara Tendulkar x Cetaphil
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Cetaphil has announced the launch of its Gentle Exfoliating SA Range, with Sara Tendulkar as the new face. The new range is a solution created especially for oily, acne-prone and sensitive skin.

Sara Tendulkar, coming from a background of Clinical and Public Health Nutrition, and combined with her advocacy for healthy living, brings authenticity as the face of the range. The association will be amplified through a brand campaign and digital video content that reflects Sara’s expertise and belief in mindful skincare.

Sharing her thoughts on the association, Sara Tendulkar said: “Partnering with Cetaphil for the launch of the Gentle Exfoliating SA Range feels very natural to me, as it speaks to the real concerns of oily, acne-prone skin while staying true to the values of safe and effective skincare. What makes Cetaphil stand out to me is their gentle, dermatologist-recommended approach that prioritizes scientific care. I’m excited to be on this journey and to share the message of trusting science for healthy, confident skin.”

The range also includes the Cetaphil Gentle Exfoliating SA Lotion.

Highlighting the launch, Raghvendra Sadashiva, Managing Director, Galderma India, shared:

At Galderma, our purpose is advancing dermatology for every skin story. For decades we have combined science, innovation, and dermatological expertise to address diverse skin needs with credibility and care. The launch of the new Cetaphil Gentle Exfoliating SA Range reflects this commitment: bringing science-backed solutions that are both effective and gentle, tailored to the realities of Indian skin.

We are also delighted to welcome Sara Tendulkar as the face of this launch. Her authenticity and strong resonance with today’s generation makes her the perfect partner to carry forward our message of confidence through gentle, science-backed skincare. Together, we aim to empower individuals to embrace their unique skin stories with pride.

 

Published On: Oct 28, 2025 2:27 PM