Piramal Finance celebrates its customers with ‘Neeyat Ki Rangoli’

The film features real Piramal Finance customers, capturing their real moments of hope, determination, and celebration

by e4m Staff
Published: Oct 21, 2025 8:00 AM | 2 min read

Piramal Finance

This Diwali, Piramal Finance celebrates what truly lights up our world, the people whose journeys inspire us every day.

With its new festive film, ‘Neeyat Ki Rangoli’, Piramal Finance honours the sincerity, effort, and intent that bring real colour to life. The film is not about actors or scripted stories; it features real Piramal Finance customers, capturing their real moments of hope, determination, and celebration.

From building a home to expanding a small business, from buying a first car to fulfilling a family dream — each story reflects what Piramal Finance stands for: progress that comes from honest effort and heartfelt intent.

Just like a rangoli, made vibrant by every unique shade, these journeys together create a beautiful picture of trust, resilience, and purpose.

‘Neeyat Ki Rangoli’ is a tribute to the people who remind us that progress isn’t defined by speed, but by sincerity. It’s about those who move ahead one step at a time — with clarity, courage, and unwavering belief.

Arvind Iyer, Chief Marketing Officer, Piramal Finance, said, “Diwali has always been a time for us to celebrate our customers, the real heroes of every story we tell. Neeyat Ki Rangoli brings them into the light, not as case studies or testimonials, but as people whose intent and determination inspire us every day. This film is our way of saying thank you for letting us be part of your journey, for trusting us, and for showing us what progress looks like when it’s genuine.”