Myntra launches M-Now in Hyderabad
Myntra will operate through a dark-store-led fulfillment model in the city
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Published: Aug 25, 2025 1:20 PM | 1 min read
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Myntra has announced the expansion of its speed delivery service, M-Now, to Hyderabad.
“Shoppers in Hyderabad can now access 8K trend-first styles from over 500 brands, starting 30 minutes. Ahead of the festive season, the expansion into the city comes on the back of a growing customer base from Hyderabad and the increasing need for instant gratification and convenience. Myntra will operate through a dark-store-led fulfillment model in the city. This setup is designed to handle high-volume orders while maintaining reliable delivery timelines, even during peak shopping periods and festive surges. Popular brands customers can shop from include Levi's, USPA, MANGO, Jack & Jones, Tommy Hilfiger, Vero Moda, Mochi, United Colors of Benetton, Louis Philippe, Bata, L'Oréal, Maybelline, TRESemme, among others,” stated a press release.
Speaking on the expansion, Sharon Pais, Chief Business Officer, Myntra, said, “Hyderabad is a fast-growing market with a vibrant and trend-conscious customer base, making it an ideal market for M-Now. Designed to serve those moments when immediacy matters most, the expansion of M-Now into the city strengthens our promise of convenience and raises the benchmark for speed in fashion, beauty, and lifestyle commerce.”
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