FUJIFILM rides with Noida Metro for instax mini Evo Cinema
The outdoor campaign was executed by Vertoz across four locations on the Noida Metro Aqua Line
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Published: Nov 12, 2026 5:57 PM | 1 min read
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- FUJIFILM India Pvt. Ltd. launched an outdoor campaign for the instax mini Evo Cinema along the Noida Metro Aqua Line, featuring the slogan "They say cheese! instax prints that smile. Don't just take, give."
- The campaign emphasizes the emotional significance of physical photographs, encouraging people to transform memories into tangible gifts.
- Advertisements are displayed at four high-traffic locations: Sector 50, Sector 83, Sector 101, and GNIDA Office, aiming to engage commuters during the festive season.
- Vertoz, which executed the campaign, holds exclusive advertising rights for nine stations on the Aqua Line, enhancing brand visibility in everyday commuter settings.
FUJIFILM India Pvt. Ltd. unveiled contextual outdoor campaign for instax mini Evo Cinema through Vertoz across four locations on the Noida Metro Aqua Line.
Built around the messaging "They say cheese! instax prints that smile. Don't just take, give." the campaign celebrates the emotional value of photographs that can be held, shared and gifted. Rather than simply capturing a moment, the message encourages people to turn memories into something tangible.
Visible at NMRC's Sector 50, Sector 83, Sector 101 and GNIDA Office, the campaign places this message within a setting where everyday interactions happen naturally.
Campaign video link: https://tinyurl.com/Fujifilm-NoidaMetro
Hiren Shah, Founder & MD, Vertoz - said, “The festive season brings increased consumer activity, making OOH an effective medium for brands like Fujifilm to strengthen visibility. Contextual placements across high-footfall locations help brands connect with relevant audiences and maintain a consistent presence during key shopping and celebration moments.”
The campaign has been executed by Vertoz, which holds exclusive inside advertising rights across nine stations on Noida Metro Rail Corporation Limited's (NMRC) Aqua Line. The selected placements allow FUJIFILM to bring its communication into the everyday routines of commuters across Noida and Greater Noida.
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