Deutsche Welle to broadcast educational programmes in Kerala

Deutsche Welle, Germany’s international broadcaster, and Kerala’s ViCTERS (Virtual Class Technology on Edusat for Rural Schools) TV have recently signed an agreement to telecast educational programmes for school children in the state.

e4m by exchange4media Staff
Updated: Jul 28, 2009 9:50 AM
Deutsche Welle to broadcast educational programmes in Kerala

Deutsche Welle, Germany’s international broadcaster, and Kerala’s ViCTERS (Virtual Class Technology on Edusat for Rural Schools) TV have recently signed an agreement to telecast educational programmes for school children in the state.

Through this partnership, educational television programmes from Deutsche Welle will be beamed on ViCTERS, the educational television channel of the Kerala Education Department.

This agreement will allow schools and students in Kerala to access more than 200 hours of Deutsche Welle’s educational television programmes, including the most popular educational programme in Germany, ‘Mouse TV’, as well as other documentaries and videos covering science, medicine, waste management, workplace safety, water, world cultures and the animal kingdom. The agreement also allows ViCTERS to dub the programmes in Malayalam, the local language of Kerala.

Angelika Newel, Head of Distribution Asia/Australia at Deutsche Welle, said, “This new partnership offers Deutsche Welle a great platform to reach out to students at schools in India. We are confident that our brand of edutainment will be a hit with both students and teachers.”

“This association between DW and ViCTERS would provide students in Kerala with the opportunity to see and understand advanced educational video content of international standards, thus enabling them to think beyond the box to analyse what they learn at school,” added Anvar Sadath, Executive Director, IT@School- ViCTERS.

Tobias Grote-Beverborg, Distribution Executive for South Asia at Deutsche Welle, said, “Deutsche Welle is committed to contributing to education and does so in many different ways. For the past 10 years it has been working with IGNOU (Indira Gandhi National Open University) and providing them with educational television content. Education and partnerships with schools and universities will continue to be a priority for the broadcaster in the future.”

ViCTERS is a 12-hour educational channel for school education, which started on August 3, 2006. The channel is unique in the sense that it caters to students and teachers on a need based manner. The programmes are aired on demand, sensitive to school curriculum and even time-table.

Deutsche Welle is strengthening its efforts to reach the Indian market by regionalising content and offering an increased amount of programming in English (18 hours). Furthermore, DW-TRANSTEL is also looking to expand the availability of its educational programming to other regions in southern India.

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