Bata India partners with Sanjana Sanghi
Actress features in campaign focussing on bringing comfort to women by blending style and all-day wearability
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Published: Feb 2, 2026 6:00 PM | 1 min read
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Bata India has unveiled a refreshed chapter of its ‘Make Your Way’ campaign, with actor Sanjana Sanghi coming on board as its new face. The campaign continues to spotlight the Victoria Ballerina range, placing the classic ballerina silhouette centre stage as a symbol of everyday comfort and modern femininity.
Commenting on the launch, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “With Everyday Comfort and the Victoria Ballerina, we are reaffirming what Bata stands for today, footwear that complements modern lifestyles. Our focus is on delivering products that are thoughtfully designed, stylish, and truly comfortable for everyday wear.”
“For me, Comfort and confidence are two sides of the same coin,” says Sanjana Sanghi. “I want shoes that let me move through my day without thinking about them. The Victoria Ballerinas fit naturally into my everyday life, whether I’m working, travelling, or just stepping out.”
The brand is leveraging digital channels such as Spotify, JioCinema, and NoBroker, supported by high-visibility OOH placements throughout the country. ‘Make Your Way’ reflects Bata India’s renewed focus on design-led, stylish footwear for young consumers, while staying rooted in the brand’s long-standing promise of trust and comfort.
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