ASICS elevates retail experience at Linking Road store in Mumbai

Japanese sportswear brand ASICS has elevated its retail presence in Mumbai with the launch of its revamped Linking Road store. Located in one of Mumbai’s most prominent high-street retail destinations, the space brings a more refined and contemporary design language aligned with ASICS’ global standards and inspired by its philosophy of ‘Sound Mind, Sound Body’.

The enhanced Linking Road store reflects the brand’s continued investment in elevating retail experiences and strengthening its connection with consumers in the country.

Creating an immersive customer centric retail experience, it features ASICS’ proprietary Foot ID technology, enabling customers to better understand their foot profile and make more informed footwear choices. It is designed to offer a seamless and intuitive shopping journey, with dedicated zones across Performance Running, SportStyle, Core Performance, and Apparel, enabling easy navigation and product discovery.

As part of its India expansion strategy, the brand continues to focus on premiumisation and deeper customer engagement.

Speaking on the occasion, Rajat Khurana, Managing Director, ASICS India and South Asia, said, “India continues to be a key growth market for ASICS, and Mumbai remains an important region for us. With the enhancement of our Linking Road store, we are further strengthening our commitment to delivering elevated and meaningful consumer experiences. Our focus is on creating retail spaces as experience centres that showcase our product portfolio and enable consumers to make more informed choices through innovation-led solutions. As we continue to expand our presence, we remain committed to bringing the best of ASICS to consumers across the country.”