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Pernod Ricard India’s CDMO shared rare AI measurement data from the T20 World Cup campaign, including 300 million views and a 15% LLM search uplift
The fifth edition of the conference is set to take place in Mumbai on September 30
e4m Desk Sep 28, 2026 12:00 PM
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
Pierre de Greef, Chief Digital Marketing Officer, Pernod Ricard, will share insights on the topic 'Crafting Digital Intimacy: How Mobile is Redefining Brand Experience in the Spirits Industry'