digital-marketing-strategies
Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain
Shantanu David Oct 17, 2026 8:37 AM
Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them
Shantanu David Oct 14, 2026 9:16 AM
The challenge today is whether AI-generated content can build the same trust, authenticity and relatability that audiences naturally associate with human creators
Shalinee Mishra Oct 6, 2026 9:33 AM
Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limits become visible, seven developers explain
Sandhi Sarun Oct 6, 2026 9:24 AM
The expert panel will share key insights on the topic ‘Data is the New Oil: Unlocking First-Party Data’
Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
