Authors

Arpit Srivastava

Associate Director with Xiaomi Technology India na na

Associate Director with Xiaomi Technology India

The funnel has no top anymore: How AI answers are quietly rewriting brand awareness

AI Revolutionizes Brand Awareness: The New Marketing Landscape?blur=25

Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

AI is now both creator and consumer

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Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem

Arpit Srivastava Jun 11, 2026 11:33 AM