Guest article: The magical world of advertising

Entertaining, exciting, magical and above all a great learning ground...GoaFest 2012 was all this and much more, says Suchit Kakar

Suchit Kakar May 4, 2012 8:01 PM

Creativity, awards and advertising

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Amit Sharma May 2, 2012 7:48 PM

Guest article: The new and improved Goafest

Vinod D’Sa, Creative Director, Saatchi & Saatchi, Mumbai gives a first-hand account of the new happenings at Goafest 2012

Vinod D’Sa May 1, 2012 8:18 PM

7 takeaways from Goafest 12

Goafest 2012 brought some interesting thoughts for young Adlanders. Here are seven takeaways that stood out the most...

Noor Fathima Warsia Apr 23, 2012 10:21 AM

Connect dots in new ways that resonate: Rishad Tobaccowala – Video & Session report

Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added

Shree Lahiri Apr 23, 2012 10:18 AM

Constraints lead to creative magic: Erik Vervroegen - Video & Session report

“Best of my work has been born under constraints,” said Erik Vervroegen of Publicis Worldwide

exchange4media Staff Apr 23, 2012 10:16 AM

Creative Abbys: Ogilvy, TapRoot, Leo Burnett, Creativeland Asia rock the show

Ogilvy wins 51 metals, giving it a score of 242. TapRoot scores 164; Leo Burnett is 143 & DDB Mudra is 134

Noor Fathima Warsia Apr 23, 2012 10:14 AM

The best brands invite people to participate

Brand-building is going to be the domain of all instead of the purview of a few, courtesy the internet, new media and mobile devices, says Lucas Watson, Global Vice President, YouTube

Srabana Lahiri Apr 21, 2012 4:48 PM

Young Adlanders predict Ogilvy India as ‘Agency of the Year’

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka Apr 21, 2012 10:07 AM

Mindshare bags Media Abby’s first Grand Prix

Lodestar, Maxus, MEC amongst other key winners at Media Abby 2012

exchange4media Staff Apr 21, 2012 10:02 AM

GoaFest in Videos

Catch snippets from the beaches, seminar halls and what industry honchos think on some of the key issues around GoaFest and awards

exchange4media Staff Apr 21, 2012 10:00 AM

Ogilvy rules Creative Abby; TapRoot, Leo Burnett follow; Integrated Grand Prix to Creativeland

Ogilvy wins 51 metals, giving it a score of 242. TapRoot scores 164; Leo Burnett is 143 & DDB Mudra is 134

Noor Fathima Warsia Apr 21, 2012 8:27 AM

Creative Abbys update: More finalists announced

Finalists of the Integrated, Digital and Mobile, OOH, Print Craft, Print, Radio and Radio Craft categories of Creative Abbys 2012 have been revealed

exchange4media Staff Apr 20, 2012 10:21 AM

exchange4media is exclusive GoaFest YouTube channel partner

exchange4media has tied up with Goafest 2012 as exclusive online video partner covering seminars, interviews and all the festival action

exchange4media Staff Apr 20, 2012 10:17 AM

‘Have trust and large ideas will work’

Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking

Shree Lahiri Apr 20, 2012 10:15 AM

‘IQ must meet EQ to build a connect’ - Video & Session report

Brands have to engage in conversations with the consumer wherever they are to get their attention, says Jean-Yves Naouri, COO, Publicis Groupe

Srabana Lahiri Apr 20, 2012 10:13 AM

‘We need to be creative radicals’ - Video & Session report

Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’

Shree Lahiri Apr 20, 2012 10:11 AM

‘Full circle is a necessity, not an option’ - Video & Session report

“Technology drives our existence. A very different world is emerging and for it, a frame of reference is necessary,” says Tim Love, CEO (APIMA) & Vice-Chairman, Omnicom Group

Srabana Lahiri Apr 20, 2012 10:09 AM

The Creative Ego & The Media Manners: Industry honchos on Media Abby

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka Apr 20, 2012 10:07 AM

Goafest 2012: Going beyond boundaries

It is a landmark year for Goafest as it extends its boundaries beyond India, inviting Sri Lanka, Nepal, Bangladesh and Pakistan to be a part of the festival

Deepika Bhardwaj Apr 19, 2012 10:36 AM