Saregama strikes global licensing deal with Facebook

Facebook & Instagram users can now add music to posts and stories

e4m by exchange4media Staff
Updated: Jun 3, 2020 2:13 PM
Facebook Saregama

Saregama has announced a global deal with Facebook to license its music for video and other social experiences across Facebook and Instagram.

This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content. Users will also be able to add songs to their Facebook profile.

Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India, said: “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share.”

Manish Chopra, Director and Head of Partnerships, Facebook India, said, “At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms.”

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