Google flags off program for digital news startups, expands News Showcase in India
The Google News Initiative has been created in partnership with global innovation lab Echos and DIGIPUB News India Foundation
Tech giant Google has launched Google News Initiative (GNI) Startups Lab India to support digital news startups besides adding four new languages for Google News Showcase, Kate Beddoe, Director of News Partnerships, Google Asia Pacific informed in a blog post.
Created in partnership with the global innovation lab Echos and DIGIPUB News India Foundation, the GNI Startups Lab India program will support high-quality reporting for local and underserved communities. "We welcome applications from news startups publishing in all Indian languages," Beddoe said.
“DIGIPUB is excited to partner with Google News Initiative Startups Lab to make the digital media ecosystem robust and sustainable. Digital news media is the future of news in India and collaborations like these will ensure that new entrants receive the support they deserve,” Dhanya Rajendran, Chairperson of DIGIPUB News India Foundation commented.
Beddoe also announced that Google News Showcase will not support Kannada, Marathi, Tamil, and Telugu in addition to Hindi and English. More than 50 partners representing more than 70 publications have been onboarded for the program.
“In May, we announced the expansion of Google News Showcase, our online experience and licensing program to support news organizations and readers, to India. Today, we are pleased to add support for four new languages - Kannada, Marathi, Tamil and Telugu - in addition to English and Hindi in dedicated News Showcase panels in Google News and on Discover, to help more readers get access to quality news in their own languages. With the addition of these new languages and new partners today, we now have onboarded more than 50 partners representing more than 70 publications,” Beddoe noted.
“We continue to work with publishers of all kinds -- from digital natives to regional media in India, to help them to engage with readers and deliver trusted information across our platforms. We are delighted to partner with the Indian news industry and support new digital formats and innovations to build a sustainable, independent and diverse news ecosystem,” she added.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube