Facebook announces ‘Shops’ service to help small businesses

Under the service, business owners can set up single online stores on Facebook and Instagram for customers

e4m by exchange4media Staff
Updated: May 20, 2020 3:03 PM
Facebook

Social media giant Facebook has launched “Shops”, a service that will allow small business owners to showcase their products on the platform. CEO Mark Zuckerberg made the announcement on Tuesday.

Under the service, business owners can set up single online stores on Facebook and Instagram for customers.

Businesses can choose the products they want to put on the platform from their catalogue. They can also customise the look and feel of the shop with a cover image and accent colours to showcase their products and brands.

Any seller despite their size or budget can display their products on the platform.

Facebook Shops will enable to users to message businesses through WhatsApp, Messenger or Instagram Direct to ask questions or get customer support.

“We want to give people a place to experience the joy of shopping versus the chore of buying. And we want to help small businesses adapt and make it easier for people to discover and shop for things they love,” the company said in its blog.

Facebook Shops will be available more widely in the coming months.

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