Facebook acquires GIPHY; to be part of Instagram

The social networking giant has said in a blog that it plans to further integrate the GIF library into Instagram

e4m by exchange4media Staff
Updated: May 16, 2020 10:50 AM
GIPHY

Facebook has acquired animated picture platform GIPHY to be part of Instagram.

Welcome to the family! For those wondering, GIPHY will continue to operate its library and relationships with content and API partners, so if you use GIPHY on other platforms, nothing will change. https://t.co/DR1e3wCrn9 pic.twitter.com/U6XWAohtzU

In a blog, FB announced the move, saying: “GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves.”

The social networking giant has also said that 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone. “By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct. Both our services are big supporters of the creator and artist community, and that will continue.”

GIPHY will continue to operate its library (including its global content collection), FB has said. “We’re looking forward to investing further in its technology and relationships with content and API partners. People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content.”

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